We regularly take on clients requiring web-based services only to have to inform them that they don’t actually own their own domain name. Without legal ownership of your domain name you could have numerous problems with hosting, email, domain transfers and renewals. This can even halt the sale of your business.
So everyone raves about social media but what is the real value for business owners? While social media marketing aims to gain likes, fans and retweets this is not all it is focused on. That is merely a means to an end for marketing your business. There are REAL benefits to playing in this ever increasing realm.